How a medium sized company from Denmark expand their business to UK market.

1. Introduction Denmark is a snug and comfortable country, which is located in blue Europe, is areas in the Baltic sea and the blue bulge of the battle of Jutland peninsula b installing the Baltic Sea and the North Sea. His geography offers this country productive marine Natural resource. Assumptions that a medium-sized company named MIB Industri A/S processes fish using hermetic engineering in Copenhagen, Demark. The company sells mainly in Demark. It has had limited exportation experience, primarily in Germany and Austria. At present, the company decided to pass business abroad. The showtime short term strategy to boom the international grocery store share is to explore the orifice of MIB Industri A/S come in the UK market. Overview of Denmark The Kingdom of Denmark is the smallest Nordic country, situated in Scandinavia, in normalityern Europe, bordering the Baltic Sea and the North Sea, on a peninsula and a number of islands north of Germany and Poland, southwes t of Sweden and south of Norway.

Area: total: 43,094 km land: 42,394 km water: 700 km Land boundaries: total: 68 km border countries: Germany 68 km Coastline: 7,314 km marine claims: contiguous zone: 24 nm continental shelf: two hundred-m depth or to the depth of exploitation soap economic zone: 200 nm territorial sea: 12 nm Climate: temperate; humid and obnubilate; mild, stormy winters and cool summers Natural resources: fish, petroleum, natural gas, salt, limestone, stone, gravel and anchor Economy Currency: 1 Danish krone (DKK) = carbon øre Exports - commodities: machinery and instruments, meat and meat pr oducts, fuels, dairy products, ships, fish, ! chemicals Exports - partners: European alignment 66.6% (Germany 21.4%, Sweden 11.2%, United Kingdom 9.2%, France 5.3%, Netherlands 4.5%), Norway 6.0%, United States 4.7% (1998) Imports: $43.9 billion (f.o.b., 1999) Imports - commodities: machinery and equipment, petroleum, chemicals, grain and foodstuffs, textiles, newspaper Imports - partners: European Union... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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