Marketing Assignment Kudler Fine Foods

The following paper forget discuss Kudler Fine Foods work over in expanding its business of providing distinguishing characteristic foods in the San Diego metropolitan ambit to include catering services. The reader leave alone assess Kudlers market research and learn of Kudlers marketing mix, product availability, competitive conform for the catering service, marketing the catering service and the effects of Kudler harness with local growers of organic produce. In deciding to take this step, Kudler commencement ceremony objective in marketing research is to discover what its capability catering node?s wants and needs. The objective of this class is to festering customer awareness of products, increase purchases of high-margin products and introduce products to new customers. This pedagogy class social is designed to show customers how to prepare fortissimo foods, increasing customer?s time spent and frequence of visits to the store and the chance of meeti ng a world-renowned chef, local celebrities or even the owner, Kathy Kudler. These events are upscale and exclusive and preferably held at Kudlers but the readiness class is available to customers at their homes for a premium price. By building customer awareness and study of high-margin items Kudler tracks what products are being purchased and rolled into a frequent shopper class.

sustain is not the primary factor for Kudlers customers; therefore, its frequent shopper chopine is not designed to provide product discounts but to build customer loyalty by providing customer points which can be ransomed for h igh end gifts or specialty foods. How will ! Kudler var. new high end customers?Kudlers targeted awareness building program is direct marketing and word of mouth. Word of mouth is by existing customers talking to potential customers about Kudlers products and services i.e. formulation class socials. Direct mail promotional literature will be mailed to high-income zip codes which will contain information about Kudlers products and services. If you want to get a full essay, monastic order it on our website: OrderCustomPaper.com

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