Media Ethics Midterm Exam

Stu XProf . XMedia04 March 2007Media EthicsThe following pages provide discuss the role and responsibilities of media in terms of information dissemination . This is very important because of the dilate that media plays an important part not only in providing noesis just now also in influencing the individual , the alliance , and the nationIt is thus in this sense that media practitioners essential be awake of the impressive potential to destroy or build and to neaten or deceive The following case studies - w here media is involved - provides a consideration from which theories like the putter s concussion enkindle be utilise so that media can be guided towards a to a greater extent obligated and more ethical way of doing their jobAlcohol Gets let go RideOne of the hottest s today with regards to mass media com munication concerns guidelines for advertising . This is a arguable area of mass media simply because the industry is very stipendiary . As some know money can stretch closed doors and can make the impractical terminus a seemingly ordinary endeavorTo be specific the make do at hand is the acknowledgement that beer commercials are getting oftentimes more exposure than hind ends ads . It is now al most(prenominal) impossible to openly tend for the exhilarating feeling of one scuff of smoke . This is because the governance , health institutions , concerned citizens have waged an pictorial war against cigarette smoking with its associated harmful importsIt is easy for the average American to notice information regarding the cancer causing and lung destroying energy of cigarettes . But it would be not as easy to drive the same make sense of dire warning against the clapperclaw of alcoholThere are at to the lowest degree three things disparage with this picture wi th regards to responsible advertising and th! e muck about s box . First of all , the images associated with beer drinking had undergone extreme makeover . This meaning that media has to redefine what is beer drinking , what will it lead to if ridiculed , and the effect it generates when seen by teenagers in a slew of commercials in among sports showsThe redefinition of beer drinking moldiness be done to follow its linkage to alcohol abuse , linking to violence , spousal abuse , cozy assault , and most importantly dependency alcohol that is alike(p) to ordinary drug abuseThis mathematical process of going through Potter s quadrants would then awaken the conscience of media practitioners and those who regulate advertising to the position that alcohol abuse is more dangerous than nicotine addictionThe obvious ethical principle that could be derived here is the to save as many lives as possible . What is more disheartening here is the realization that with cigarette smoking , the tobacco user deliberately harmed his hea lth but when it comes to alcohol abuse inexperienced person bystanders can be harmed e .g . children and wivesA loyalty shift must then happen . Media practitioners and political relation agencies tasked to promote responsible advertising must move in and enact laws and policies that will make it harder for brewers to easily use the airwaves to...If you take to get a full essay, order it on our website: OrderCustomPaper.com

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