Market Structure & Unique Characteristics Of General Motors And FORD - 550 Words

Market Structure & Unique Characteristics Of General Motors And FORD (Essay Sample) Content: General Motors and FORD Market Structure Name Institutional Affiliation  General Motors and FORD Market Structure The automotive industry is one of the most competitive industries in the United States. Since the 2007-2008 recessions, American automotive companies have continued to put the necessary measures to remain competitive. For example, General Motors (GM) and FORD Company focused on reducing cost through downsizing. However, the American automobile industry is highly liberalized allowing both local and foreign corporations to compete for a more significant market share. For instance, the presence of Japanese automakers in the American market has increased the competitiveness (Ashamalla, Camp, & Abel, 2011). The existence of a few large competitors in the US automobile industry means that companies such as GM and FORD operate in an oligo...