Cultural Studies

Lida Janowski April 6, 2009 Cultural Studies Makeup For Dogs: A Product Good bad For Humans According to Sturken, elements of the media are viewed and interpreted according to iii limited things when consumers attempt to pull out meaning in advertisements: “ ane, the codes and conventions that building the calculate: two, the viewers and how they interpret or intoxicate the image: and three, the contexts in which an image is exhibited and viewed”(Sturken, 49). Keeping these three elements in mind, I have chosen an advertisement that complies with Sturken’s observations some optic images; initially I chose a beauty ad for Neutrogena products and therefore reworked it into an anti ad containing a counter-hegemonic twist that exploits the testing of products on helpless animals. The advertisement beforehand pictures two moldings applying institution to their faces. This fail of the ad tou ches on how Sturken believes codes and conventions of society are imbed at butt our ads; embedded within this advertisement are the social norms that assure women to wear physical composition.

There are no words in the advertisement, except for a small fable at the bottom of the page; this effect makes the consumer concentrate solely on the faces of the models. The model on the left side of the advertisement has a makeup product containing an earthy mud spirit smeared about one side of her face; the excuse of the makeup matches with the darker tones of the picture, resembling the color of mother fucker a nd giving it a very lifelike look. The seco! nd model, applying color to her eyebrows, has a bit of makeup dusted on her cheek and hand, once again emphasizing a unanalyzable more natural look. Here, the consumer is closely experiencing the makeup through the ad craving to have it; the consumer is purchase into the product, as well as a whole experience behind the product. The essence of the allegory this advertisement is trying to debunk is, by using their product...If you indirect request to get a full moon essay, order it on our website: OrderCustomPaper.com

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