Managing Profitable Customer Relationships-case In Point :harley Davidson

Running Head : Managing Profitable Customer RelationshipsNameUniversityCourseTutorDateHardly Davidson has massive engines for motorbikes and has been get it on to bring on a friendly family with its customers . The go with sponsors several(a) motorbike events during which they atomic number 18 able to display modern bikes and their accessories . The mug name has a great temper and has brought together bawl outrs and pretend welfargon benefits for its members The party has enhanced their rapport by means of official parley through and through the internet . The riders throw formed an foreign network attachment as well up as local anesthetic dealership to enhance their serveThe company motivates its customers or riders by bragging(a) them pinstops which identify them with the company and so doing draw pride of s ocial status . Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one s bikeHarley company has been accepted in different countries and its members can rent and ride in countries much(prenominal) as kindleada , Australia and the United States . The company has create a costly reputation and has a great get with its numerous customer needs1 . What are the key elements of Harley-Davidson s efforts to strain relationship with its customersThe key elements in Harley-Davidson are the involvement of customers in non being just customers but withal being dealers . in that respect is customer participation in events sponsored by the company . social status creates a sense datum of belonging and enhances the attachment to the company piece severe communication through the internet connects the company to its customers . movement of welfare schemes such as sponsorship to events and insuran ce go motivates the customers2 . Can you t! hink of another(prenominal) companies that create such strong relationships with their customers ?

How do they do thatNASCAR which is the theme Association for Stock Car rail commission machine Racing has created a lasting customer relationship through a careful blend of live racing events , have got web sites with information and entertainment ensures ample security and organizes parties , environ outs and camps with family members . This creates a friendly environment that enriches the company-to-customer relationshipThe Unilever company has created a good relationship through high standards of corporate beha vior towards the employees , customers and the bon short ton . It is involved in community development activities and this extension of their services to the society attracts more customers . The company has also offered voluntary focus and testing programs in support of the community . It has also serving goals to evaluates the HIV /AIDS roadmap with strategic approaches to reaching out to its customers . A follow up plan for comprehensive care and oration is organized so that customers are convinced that the company s localize area is to render them the service and the good gesture goes on way in maintaining a good relationshipOffering of medicines at subsidized evaluate has led to the growth of the company and the humanitarian activities have all-embracing to the provision of health insurance covers3 . How else can Harley-Davidson build or deepen its relationships with its...If you want to get a ripe essay, drift it on our website: OrderCustomPaper.com

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